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Ron Chalmers, The Edmonton Journal. ?$ i# v9 P, y( H+ I2 p) ]2 S
Published: Tuesday, April 03, 2007, @* x% R% M! ^) N) l
" D8 M8 u2 ?9 U3 WEDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.
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3 f- c3 T# S* yLeger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.
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Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.5 T( g3 E* I" ?0 i+ t$ w1 A# |2 q k) a
' H0 p/ N$ ]! s9 U: MIs this a good time to buy a house in Alberta?# w2 \! v" U& ]" A. i) W
, Z7 h' V; o6 V4 gNo, not according to the sample's composite score of 71, showing significant doubt.1 F5 W1 h' V5 F7 t' Y
1 E5 W% g. w6 ]& mLeger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."
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1 v( W+ T7 ?2 o. zWhen asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.
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+ l- q. X2 C" f& l- {# k) AA question about household incomes drew a score of 141, as most people expected incomes to rise.
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The sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.: O# e. F( i5 D
9 {$ }; e& `: t/ tThe prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.
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% `2 v5 O# P! r2 N" p+ fA related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.0 v7 V! }/ m4 f3 A1 A2 Q3 C1 _
+ c8 s! t! g9 u" fAmong those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."
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The business sample, like the consumer sample, expected interest rates to rise.8 @' }6 s% F j3 f3 r4 d9 H5 U
# H& @7 n7 p7 F8 p! pBarry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.; x( V5 N' @" x) j
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"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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