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Ron Chalmers, The Edmonton Journal: B9 a: x9 N$ F2 R% X3 m
Published: Tuesday, April 03, 2007
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/ {* m2 {6 {% B# P( ZEDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.
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Leger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy., I) a$ I6 ?, G
3 M7 |0 W s. }6 L! f! d3 VResponses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.( v9 V7 a/ Q; H2 z' _% g( {% K
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Is this a good time to buy a house in Alberta?
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No, not according to the sample's composite score of 71, showing significant doubt.
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\6 S0 X/ m0 F* yLeger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."
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- N) d$ }' Z- W6 _7 j0 E/ ZWhen asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise./ v9 u2 \8 a# n
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A question about household incomes drew a score of 141, as most people expected incomes to rise.
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6 I' L- f7 B' f# A8 cThe sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.
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The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.5 Q8 n7 x+ a/ Z5 a, k) L
7 _. s' o! y: q- X. dA related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.
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Among those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."# _" j4 K, n6 I7 w, J q0 S) ]
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The business sample, like the consumer sample, expected interest rates to rise.3 w6 U2 d( C" w T/ F
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Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.
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"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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