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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name# b9 R' q! R% _
Duncan Mavin, Financial Post
1 F3 m% u# r& u9 g  z6 QPublished: Monday, March 26, 2007

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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。# }; _$ t0 g. B$ q

' a# D, t$ d- A  P/ m! N3 LClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。4 K/ U- B7 M$ U# M4 E
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。4 n, S: h  X" u% n1 A

( V, H7 |2 g, l+ O4 e8 L* i- rTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.6 f% Y1 p. M3 N  w4 g+ `
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
; Z4 U, A, S! o: ^4 AThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500., c8 d% W/ w; w( {* ?8 j  C0 k

3 |/ ]3 `, Y* E7 zThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.* b9 r9 }: s2 l) [( [- M6 ~: o7 h
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.3 s5 {7 \, T- \/ Q. {. r: ~  x: Y! Q
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
* E& ~' r% G2 b  ]3 ^; u" Jdmavin@nationalpost.com
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© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表: ?; R; |8 C9 a" d4 L& y* ]

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本人翻译不当。标题应该翻译成:7 U9 `: `2 ]2 L. Z- O/ @" W4 y9 V
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Sun Life 要取消Clarica商标5 i/ z8 X/ v! K2 g  U6 Z

# O" D* Y. l* s/ n" x! {Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
2 C, I2 y7 u6 N1 qsomething will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表, G2 H' \; W: A% ?& Y+ r
I have Clarica 商标的人寿保险,8 M' s8 f; x8 a, a$ g" e
something will chang???
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Only the brand name will be changed. You don't need do anything.
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