Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
Published: Monday, March 26, 2007

3 a' C7 V9 d5 q  u2 q# d# `, cSun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

9 o. y) A/ W$ W6 rClarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

1 p: p- z; ^1 A' l7 d: y& e现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
. d, l& E8 c* j" u
4 |: n% \/ N$ o6 O$ m公司说，这个改变将要在2008年第一季度完成。
& x# J" `* u8 K
TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
( G" g' j$ U* V' @1 OClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

' p' t6 d; n* i; m$ h$ `- H3 m6 jThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
% [& z& a1 `) _( o9 L3 I7 Q"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
3 G+ [1 p* o. c: a
7 Y: _. ^' c& k9 D5 S( c) h"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
* \$ |: R' S7 I. b4 j3 m8 V! Rdmavin@nationalpost.com
' g( w* \0 G3 o5 L5 |) V) z# o
© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

: ^$ B. R3 I, a" x5 d# A# Z本人翻译不当。标题应该翻译成：

) G" J  w% ]6 v" K  m; oSun Life 要取消Clarica商标

& w, \& E. ^! l4 S$ |( j4 D  {Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
; N. O: @7 \) ]4 H$ F. e

dongfeng301

I have Clarica 商标的人寿保险,
something will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
+ K/ N) m( G2 {6 j" T5 S$ `something will chang???

Only the brand name will be changed. You don't need do anything.