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Stock soars after Cold-fX wins crucial approval: t; O% @! I9 H" R$ N
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EDMONTON - CV Technologies Inc. shares rose nearly 60 per cent Thursday after Health Canada approved the claims at the core of the company's marketing of its cold and flu drug Cold-fX.8 A6 Z$ i# k3 T" U, ]: }
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BY THE EDMONTON JOURNAL FEBRUARY 16, 2007
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EDMONTON - CV Technologies Inc. SHARES rose nearly 60 per cent Thursday after Health Canada approved the claims at the core of the company's marketing of its cold and flu drug Cold-fX.
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The agency said CV Technologies can continue to market Cold-fX as helping "to reduce the frequency, severity and duration of cold and flu symptoms by boosting the IMMUNE SYSTEM."
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The APPROVAL follows a review of seven clinical trials and more than 10 years of research about the product.
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# C- D W5 d# w0 z4 TIt should create even more confidence among consumers and medical professionals that the product works, CEO Jacqueline Shan said Thursday.! r6 g+ P7 O8 j' h$ h8 b- A: I2 J9 w
. B+ Q6 D E1 Y8 f% Q* z+ p- [0 \It certainly instilled confidence in the market, as shares closed at $2.90 on THE TORONTO STOCK EXCHANGE, up $1.08 on a volume of 4.6 million.
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8 z4 R( {4 W+ u8 G7 f"As a scientist, it's one of the highlights of my CAREER," Shan said.
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"This approval is a breakthrough in realizing our vision of being a global leader in developing products for disease prevention."
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It's Cold-fX's strongest medical recognition to date, said Shan. It means the company can advertise the HEALTH BENEFITS more effectively to consumers and health professionals, she said.
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# ?; w, c6 \6 q8 qGinseng-based Cold-fX is already the top-selling cold and flu treatment in Canada, but Shan said there is plenty of room for more growth.
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: Z- c5 b" u2 |' r0 I( GThe approval will also help raise the product's PROFILE in the lucrative U.S. market, which Cold-fX entered in October. The move came with a new marketing push, using former Oilers superstar Mark Messier as its spokesman.
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$ G8 ^4 _8 d! K* O& D3 j% Y6 S* vhttp://www.canada.com/story.html ... 9-be80-f40f1426f662 |
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