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课文26 征购大饼干筒
, ^% D X- A. F- c461. No one can avoid being influenced by advertisements.
: P, o) M3 u v: i* W 没有人能避免受广告的影响。3 x) p# N v T8 n5 m5 P; C
462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,. [2 V" [' n" M7 B3 A
尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。4 [* R- h7 a( s% d% y
463. for advertising exerts a subtle influence on us.
( t& S) O9 @4 [6 i9 W5 C' Y 这是因为广告在我们身上施加着一种潜移默化的影响。# K! x4 F9 y$ q* e6 d+ j
464. In their efforts to persuade us to buy this or that product,$ y' L f1 |. D. X. {
做广告的人在力图劝说我们买下这种产品或那种产品之前,
7 R1 K+ R& n, S6 M' o& Y6 E! J4 v9 [6 ]465. advertisers have made a close study of human nature and have classified all our little weaknesses.
% x# N7 W5 o2 l$ @8 A: [' ^2 } 已经仔细地研究了人的本性,并把人的弱点进行了分类。
: {4 h/ `2 j, P7 d. x$ B466. Advertisers discovered years ago that all of us love to get something for nothing.
/ J8 o% W+ }- c9 k# Z5 L# T! ? 做广告的人们多年前就发现我们大家都喜欢免费得到东西。3 {* E: C% @( b1 c' [/ z
467. An advertisement which begins with the magic word FREE can rarely go wrong.
% Q1 ?* a3 s2 x, T( [6 m 凡是用“免费”这个神奇的词开头的广告很少会失败的。
! m$ w/ p- f9 U+ {0 ?468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.
+ V& a$ Z% P, G6 i 目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。1 h- F* A2 n5 D4 T# L
469. They devise hundreds of competitions which will enable us to win huge sums of money.
. m9 R; j$ Z5 M5 i 他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。 Y3 t* a4 o2 Z7 v& K2 Z4 b& C: m
470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.. h0 j( O( Z# p5 v( Z( `" `
电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。
9 |6 b6 F- x1 f5 N8 L) A471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.
/ T; o6 p3 T9 E 有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。
4 F" y* V; v* ^# z9 a9 n. y9 ?* E472. They offered to pay $10 a pound for the biggest biscuit baked by a listener.% t J, Q2 Y( A! j& o' p5 Q
他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。
/ Z! m% x5 a# }6 z: O! O! M7 _473. The response to this competition was tremendous.& K1 I2 p' m: `- X' X) d# `8 _
这次竞赛在听众中引起极其热烈的反响。
/ J5 X4 N. `/ O; K* C6 n+ a474. Before long, biscuits of all shapes and sizes began arriving at the factory., v4 [ C0 E- k5 X7 W* g' \
不久,形状各异,大小不一的饼干陆续送到工厂。
1 ?3 L$ w' J9 [" B4 s3 `475. One lady brought in a biscuit on a wheelbarrow.$ U! f9 g) {- _) _/ j! Q" C6 a! E: J* U
一位女士用手推车运来一个饼干,# h" E7 ]8 V5 E. d! E4 L" }
476. It weighed nearly 500 pounds.
/ T! w4 Z, K8 k9 \0 y) _! o 重达500磅左右。
6 K% Q2 j' Z$ a8 j- [6 K% D& m477. A little later, a man came along with a biscuit which occupied the whole boot of his car.. v, p+ e7 K4 }' d) q& i5 C9 ~
相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。7 q# J1 K6 {. H `% q6 I1 j# t
478. All the biscuits that were sent were carefully weighed.
& m) N. P$ A3 q Z2 E9 z+ X% N 凡送来的饼干都仔细地称量。3 Y, Y) m" a; k" U, K- f% n2 A! N
479. The largest was 713 pounds.
. v3 X5 O j7 h- Z) ?6 ^ 最重的一个达713磅,
+ P3 j5 N, l3 O }7 ]9 Q- c ~; ]480. It seemed certain that this would win the prize.* l0 H5 ?4 w9 l: e. e% H
看来这个饼干获奖无疑了。
1 _% _2 m7 p9 `% }% R481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.
) N) \ |. l$ n5 j7 _- q1 _# e" C5 |5 e 但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。
# Z" X8 j5 O4 Z5 n+ n0 `8 F482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients., @+ V: k8 ^6 e. _4 t5 m Y
它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。& Z; W5 _ W8 C3 B. b
483. It was so heavy that a crane had to be used to remove it from the lorry.7 @1 @. h# P: |9 Z" ]
饼干份量太重了,用了一台起重机才把它从卡车上卸下。2 O7 V* x8 R Y1 T
484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.
! Z' y; \; Q# F 饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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