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A New York state-based company has announced it will be adding genetic material to some high-end products.
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: h' Z; x0 @, E7 K+ o3 s# e) U/ x% \Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. / ^! h& v' M" i5 ~
2 E, j% O) [6 ~9 j$ sThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 3 d0 g( L% s' x
4 [+ H* |) g' m) N9 |2 r"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. # Y* x# _% @, v2 B' i
, A9 E" c9 s& \/ ]/ H' s# f/ |; h1 HApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. % A: \2 U! N: F7 s* z+ n5 a& u
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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