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A New York state-based company has announced it will be adding genetic material to some high-end products. - Z" f4 S8 v* b9 y, c$ ]1 k* ]
( a/ y4 Q$ V. J0 q; @Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. 1 a+ z0 h9 D; P; x( X& O3 M+ N/ l8 G2 z
& f: m/ F- D( a @/ A3 g+ Y* e- VThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. ) S/ f2 y' V0 ]
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 6 v' i9 ^( U! k8 }5 [
n; G9 a) ^- M7 o2 G3 XApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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