 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products. / l8 g: S' D" i& E3 S$ o D
5 N# Z/ c- W" F
Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
4 n# F- ^( _2 L4 J/ f2 t# ?4 C+ h4 o. F T
The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
, L/ o7 U, U) j1 X' v; m( |8 \4 K7 D; x
"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
' D! D. e9 e* |4 j
1 H6 \ [- \$ Y! ~) b$ n2 WApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
" Q8 V F5 E3 `8 K
- [" F5 u0 B! vApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|