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A New York state-based company has announced it will be adding genetic material to some high-end products. 9 w/ w3 j. A! u0 L" Y8 O6 J
6 \; ^; ?' H: XApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. , a! q+ x/ `+ E4 m" |$ H
; g. \! T. t" l* b. m, r& }9 WThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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* M: f4 i% N. _( B: I, L, ?"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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! E% C- a9 M9 Y* y LApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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