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August 28, 2007
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Buyer's marketHome sellers forced to slash prices
; v$ B' B% l2 n/ d2 V9 p4 cBy FRANK LANDRY, CITY HALL BUREAU
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Home sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent. & A+ N' w$ `- ~
. V# y7 \5 D) i- k7 [, f/ GAnd new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price. ) J: \. z! h) I, |. y) {9 }# T! i
& |! f6 |8 s, g3 H"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday.
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"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced." 3 S2 M* x! B# q/ N# q# A% k
; h2 n/ y+ b0 e* }: _As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000. ; T! A+ ^" n0 S# ?
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"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said. ( j3 g. E v" d3 B. `
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Jon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking.
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, ~+ b8 {+ I( z" tCondos didn't fair much better, with 79% going for less than the asking price.
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"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said. - \1 ?9 b: K4 x& n
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He said many sellers are knowingly asking for more than their home can fetch.
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' q* `1 [) `0 z1 [9 T"And quite frankly, the realtors are getting a bit frustrated," Hall said. 9 m: d( c$ ^6 q( } E- S U# L
/ \: A6 u- O2 ^( t3 ?* {/ j X8 C"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price." 8 r0 m" p# g! G# F; s4 f: F K
9 `+ P9 v% s1 Y& yThere are several theories as to why there are so many homes on the market.
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$ ^7 B0 y5 t' p- I; I ?, N/ }Carolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property. 9 } A% {( \$ I0 T3 |- G
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Other people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said.
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0 p/ n8 g1 z& gPratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper. ; N8 ~: ^; G3 a9 r' g
6 s1 C) V; C/ ~7 A2 NKeith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold. 1 t+ @- x, V1 {2 a8 B( t% p0 Y
( {5 q J/ `: L"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number." 0 {" k5 {* ~! T7 J+ j
& ?# ~7 {( v! `+ k* ]2 F- u: VHall said many sellers with homes on the market in Edmonton today won't sell. 7 y! o, O6 c, P) d1 s
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"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period." 1 I6 W' A' u/ |( T
+ |1 X2 `# R% G( s0 A, B- K3 W& WThe Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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