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August 28, 2007 ' `9 ^* W# Z. g, @
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Buyer's marketHome sellers forced to slash prices
- a: o4 N4 {7 _( Z% RBy FRANK LANDRY, CITY HALL BUREAU( m0 h4 K7 X% F) m3 C: ? {$ h
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Home sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent. ) F8 a( w$ [, x; Y' Y5 A8 f M
$ I% ]4 C f, U$ \8 vAnd new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price. 7 k7 O: g1 w2 h# }5 K- e
3 h# S9 }% M, F6 e+ a0 Q5 a" U"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday.
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. V9 }" Y! ?) j+ H8 S"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced." & T o0 ]2 [7 p9 m2 c8 \, z. u
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As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000.
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"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said.
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$ i5 K+ p& E B0 A! [( m j! FJon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking. : u. `1 ]9 p& a- Q# s2 p
: d! R, ~* ], u% b9 T* f% pCondos didn't fair much better, with 79% going for less than the asking price.
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"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said. ; K# D. s8 s( Z @& k9 b2 F$ Z
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He said many sellers are knowingly asking for more than their home can fetch.
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"And quite frankly, the realtors are getting a bit frustrated," Hall said. ' v/ q0 j8 `3 l! g
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"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price."
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6 F' _& t6 n; t v( l/ E3 YThere are several theories as to why there are so many homes on the market. 9 h, ?! S V q$ O0 L) i
! N4 L) `( b# k# N" Q4 D7 }; bCarolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property. 0 J* x L6 r, g$ \ C6 V
' v/ x4 W4 ]( A! iOther people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said. 5 C- y& v2 Y# H* A+ T4 Q/ Y
" y3 C x3 n" `9 s5 ]( V& _Pratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper. 4 _" f% m) `# U
7 N2 J7 w2 J, ?! K) hKeith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold.
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5 X% [/ O, P& `) x"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number." ; M- R6 [2 A" }: P; P
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Hall said many sellers with homes on the market in Edmonton today won't sell.
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"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period." 8 |0 p6 s) g1 a7 |. s
0 E6 P( h9 e6 gThe Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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