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Ron Chalmers, The Edmonton Journal& D6 w7 Z3 r0 J* C( \+ ?, P
Published: Tuesday, April 03, 2007( L# R( i$ B; z1 [" d
8 k6 \$ s# g* q3 LEDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.1 w+ N2 g- r% W; u5 p
& _+ H- r( z& \8 P# g& z2 zLeger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy. r+ Y$ F/ S K8 M% J6 h# m
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Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.
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Is this a good time to buy a house in Alberta?+ P1 \) |- p/ O R" G4 W
) @# K# J M; N0 \No, not according to the sample's composite score of 71, showing significant doubt.
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7 d; C% i- s' U* G. iLeger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."
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* O4 `( A. p% ?6 Q# a) jWhen asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.
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A question about household incomes drew a score of 141, as most people expected incomes to rise.
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2 r; t" O% C' L: ?9 SThe sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.9 m, N" n8 {- O, c7 q7 @: c
/ Q2 x8 Q8 F- r g$ _: F# {. A4 Z! hThe prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.
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A related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.
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R* F" L0 p" c5 QAmong those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."& N! Z& Z: y% f# {( b6 M7 O( \
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The business sample, like the consumer sample, expected interest rates to rise.
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Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.
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# {6 P$ w! A# l. ^: ^, |9 T9 @"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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