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Sun Life to retire Clarica name" m7 G( b1 a, i8 S4 \) u
Duncan Mavin, Financial Post
: X9 \, v4 ]$ Y8 H. B: F" Z0 fPublished: Monday, March 26, 2007
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: ?3 C% a9 j. d& m4 fSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。- {+ s0 Y- R8 J- c4 Q
) o3 y k* ^3 ?/ D; w& X现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。
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; D5 O8 ~8 _' s; p: O# OTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.) x$ v$ I1 |/ p& g+ Z9 S
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
) B+ L4 L! ~& x5 Y+ F$ nThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.
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$ b+ v# [4 C5 U7 b2 `6 G: }, bThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
: n- z! N& A2 V# l) K2 e8 ~' K"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart." ^8 {6 _- k* [3 H9 z
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
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' N& z* W: |1 k3 t$ R© Financial Post 2007 |
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