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Sun Life to retire Clarica name% F l) k0 J* k; r" r" G! s
Duncan Mavin, Financial Post" k0 a5 S. R6 A
Published: Monday, March 26, 20072 G/ L! a' @( I- f/ _# V. s
6 S, N) ~0 O: FSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。& _4 i& M( l( _+ p
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。7 u/ n% P% [6 d! ~# C
4 |2 I3 E' \7 ]- [现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
, e5 P P1 Q. G1 \& t! l" @) nClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.6 R( s7 `) T$ n% Y
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.* F' |1 j% r7 t. ^9 x
! Z# b$ M; Q* y9 ?) c( g: P" |4 |The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007." }& k, n2 r" a$ K& g- c" u( _
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
# l2 X& }3 h3 B( ]dmavin@nationalpost.com
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