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Sun Life to retire Clarica name
6 X; r u, S' pDuncan Mavin, Financial Post; m" _6 B/ {, L
Published: Monday, March 26, 2007
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$ ^. Q5 Z9 K9 A2 t0 \$ T# d \: vSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。9 k3 e9 Q5 S# @4 }0 V
" X' s" j! u# b8 o( CClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。3 g% `+ \) }0 g
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。0 @) V `' B! C" n
: F+ H( @* d4 ?$ l公司说,这个改变将要在2008年第一季度完成。
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+ b) ~; W& t+ T0 W# Z; N, u+ uTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.8 o* C; N3 Y; `1 O/ g
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.: A# @8 {5 O5 L2 d# a
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.# Z3 W. [& Z" G! ?# b! w3 R O7 M
% N9 p( z$ u$ LThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.7 D2 u! z3 n5 c9 \+ y [
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.1 i* |7 {# b- D9 n. Z) a! j
/ b! ?, `. U3 F"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
" k/ {. |5 z% o3 Y3 v0 gdmavin@nationalpost.com: [2 C7 Z$ g! W2 E/ s. j5 e4 J
! Z$ ~+ v* \: \# K$ D© Financial Post 2007 |
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