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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name
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Published: Monday, March 26, 2007
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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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+ l1 e$ n" S7 D2 @  i$ \Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。3 B: w: u0 w1 Y2 k

- e- F4 b" ?/ `$ k现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。4 k) b, H+ v4 ?# B. U6 A

/ Y8 R' Z4 |; c1 c9 B; B; U8 G公司说,这个改变将要在2008年第一季度完成。6 k; D# P& R) o3 f: s

/ J- x4 }, {9 C/ \8 X$ h  mTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.; C" l% \' |5 t9 x# @. W# r
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.  {( ~3 s# f, E, K1 T/ {
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.8 B+ K0 A# ^2 d- Z4 N8 W5 A& ?

+ _8 l$ x& ~0 H4 sThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.( F1 ^- f+ n; [6 s
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.) o: p8 w; S* R1 n8 f' y

3 A5 B6 ^/ u: C0 R" V9 f"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally.". ~! F, P' Q+ k/ S. `# |( f
dmavin@nationalpost.com
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© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表
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本人翻译不当。标题应该翻译成:
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Sun Life 要取消Clarica商标
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. j8 Y/ r8 p, t1 R9 p2 p# |Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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大型搬家
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
' X5 i0 Y$ N. N2 Esomething will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表
% {! l0 a' g  d0 ]0 kI have Clarica 商标的人寿保险,8 K" Q3 \$ R3 a5 @* l
something will chang???

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. G7 ?2 k* a7 R5 p& t9 EOnly the brand name will be changed. You don't need do anything.
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