Gary Amrstrong, Philip Kotler, Cunningham, Peggy Cunningham, Lilly Anne Buchwitz, & I; A- r7 r" A6 Z: g( p6 A& X) y8 k- J$ Y) W) }% O; I
, w [, z1 l. V6 v" y: x( t7 pMarketing: An Introduction: third canadian Edition,, Pearson Education Canada, `; y1 j. T4 f4 B! _8 }. ^, j
* n# _; p! F/ E( \" V3 T0 T
For UofA course: MARK 301 and more.) X) z; l2 f0 d: M9 l3 y" Q; F' R; n
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