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课文26 征购大饼干筒$ X1 M8 H/ n6 w
461. No one can avoid being influenced by advertisements.% p6 S( O4 u& s* m5 ^7 u
没有人能避免受广告的影响。; N4 _% k/ C6 E1 B* r1 `7 ~8 K; h
462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,' w' ?( {9 U0 X" |
尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。
' ] ~1 \& r0 G0 d7 R463. for advertising exerts a subtle influence on us.
' ]3 d* o7 A9 R) R$ X$ Y1 k9 l- v 这是因为广告在我们身上施加着一种潜移默化的影响。; u: O& i6 [. J+ D2 r' P
464. In their efforts to persuade us to buy this or that product,! V' g1 `1 v$ n4 L. Z( i
做广告的人在力图劝说我们买下这种产品或那种产品之前,* E7 f1 P/ n0 L# i$ t3 a( X: D
465. advertisers have made a close study of human nature and have classified all our little weaknesses.3 w6 G" q/ H: c8 k9 c0 e2 N
已经仔细地研究了人的本性,并把人的弱点进行了分类。
2 W1 W( s1 m) W8 B466. Advertisers discovered years ago that all of us love to get something for nothing.* ~. Z: @9 n6 G ^, {& }* l
做广告的人们多年前就发现我们大家都喜欢免费得到东西。
3 @# Y, ?. H2 }# s467. An advertisement which begins with the magic word FREE can rarely go wrong." P b8 D1 J# e# L* h7 y1 L' v& C! l4 v
凡是用“免费”这个神奇的词开头的广告很少会失败的。0 B8 x2 l$ n& A' `& a
468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.
7 e# O- Y8 [* D- k 目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。4 M8 B9 n5 u0 S) P1 j0 A* I* E
469. They devise hundreds of competitions which will enable us to win huge sums of money.
5 f' f. r2 A2 m' ^ 他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。# [/ l$ y6 Q( Y, ]5 s
470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
" m6 {+ F- g9 W) n" P2 H# g 电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。& P) E8 k* K) p' _* Q( E& [
471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.2 @1 A. ^7 v5 _* i7 z- a
有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。4 d6 D9 N7 D9 [8 ?3 m! Q
472. They offered to pay $10 a pound for the biggest biscuit baked by a listener.
+ ?; K( ?4 q- f2 u3 F7 B8 J3 l 他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。 ]0 K) I- q) d
473. The response to this competition was tremendous.4 P; S* V6 R t
这次竞赛在听众中引起极其热烈的反响。
6 H0 S6 d0 t& k. p474. Before long, biscuits of all shapes and sizes began arriving at the factory.
& }, U" O' | Z! h; Z& j7 w9 \3 D) D" k# \ 不久,形状各异,大小不一的饼干陆续送到工厂。& D2 I* q" o: q+ C- s/ y
475. One lady brought in a biscuit on a wheelbarrow.* v" z* `( y. e* a$ H* o
一位女士用手推车运来一个饼干,8 q: S p4 r0 i3 u: b! V
476. It weighed nearly 500 pounds.
) y. c. R( G! Q4 ~9 d1 z5 V 重达500磅左右。
) k2 t& W$ u6 t- Y477. A little later, a man came along with a biscuit which occupied the whole boot of his car.& Q4 h( V2 C# O4 P4 J0 h0 F: [) `
相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。
8 a' w1 w1 K0 n- T4 z478. All the biscuits that were sent were carefully weighed.
% E& I+ p- ]4 \) \0 R 凡送来的饼干都仔细地称量。
; V6 `4 S$ s7 u, }/ O- T9 d, s4 o479. The largest was 713 pounds.
% ^9 V* Z! D1 G1 ?& Q; S* V* t+ ` 最重的一个达713磅,
6 h3 X# e* F; r9 D/ E480. It seemed certain that this would win the prize.8 \4 z3 J/ [& J
看来这个饼干获奖无疑了。# x: p1 H/ M b3 F& Z E2 z
481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.3 i) R! N* ?4 a1 D! ^+ ~
但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。0 r0 b! j. c3 ]% G6 C- u2 O9 n9 O
482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. o+ l9 D4 ?- p' M6 {/ F9 t' e
它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。
. `& r$ b5 P+ }. d5 t: n483. It was so heavy that a crane had to be used to remove it from the lorry.
/ @- W, i: k1 s1 \* ^ 饼干份量太重了,用了一台起重机才把它从卡车上卸下。 U3 f, |. T8 R7 y2 H
484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.
- p/ X% H4 X. ?5 ?' S/ Q- w 饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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