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A New York state-based company has announced it will be adding genetic material to some high-end products. b. g5 a$ |4 Z3 b" }
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. * _% Z/ d! V1 I, B/ ^) |
: e. ~$ ]8 ^6 k. p! F+ g2 nThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 3 r; U! X. A' [$ A6 P8 f0 m
. h6 `4 i" R) E0 i* L"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. & Z# s2 m* H0 d3 d4 T8 N1 P& i* P3 @
# u q/ G6 }7 |7 G7 F GApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 8 w: l4 L, Q7 ^% w$ L
- j! `/ ?1 p+ fApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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