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A New York state-based company has announced it will be adding genetic material to some high-end products. 9 u9 w2 h% k0 g9 L& y* y7 D2 r
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. ' A% ^/ \2 `: K; I: k- M/ `! r B- h; Y
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. & Z8 L) c6 S7 b4 T0 j7 K+ E$ p
% G! V+ n/ } \"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 9 X2 [' `/ S0 h
* h% B d g2 u- C; p {Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 9 A5 q( }8 y& o- r h' y. G3 e
, W; W, W% J H* JApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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