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August 28, 2007
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: [/ F6 [: m+ Z1 aBuyer's marketHome sellers forced to slash prices
( M* s/ E- Q1 ?( G6 Z- ]( z; uBy FRANK LANDRY, CITY HALL BUREAU; M+ V! u6 n, x$ y
+ v4 r) k$ W G ~8 ~Home sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent. 2 Z; B4 O& S! l1 m. y, n
% W/ f/ C8 T; N: JAnd new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price. & K: z' j k2 _' Y* e. {- z
. U% n7 S) \( G7 U2 X7 Z8 W* G"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday. % }0 Z+ h5 I' t' @# z# z# W
/ C# y7 D6 I8 r+ A4 E* ["If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced."
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As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000. ! b! P* l! ~7 m0 o ^# J2 Z
) t( ^' D4 N8 L, I3 e w"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said. ) r6 H6 Y% J% |, s
( d+ r6 G# C. m2 j7 w$ m* |Jon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking.
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Condos didn't fair much better, with 79% going for less than the asking price.
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/ T1 A& `4 b C, }. M& j5 ^"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said. , w) N; a: t3 h
7 V+ z1 q4 k: R7 c' o) fHe said many sellers are knowingly asking for more than their home can fetch. . T# W2 D0 F1 m$ y9 y* [9 l& F% w
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"And quite frankly, the realtors are getting a bit frustrated," Hall said.
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"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price." & b6 K% \) A/ u* D0 R0 ]
6 c* A& \9 b( o8 |1 a! mThere are several theories as to why there are so many homes on the market. # Y- k4 M+ u3 |) O! B6 Q
, a9 F1 r4 r" G) b' A4 ~& kCarolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property. 8 _ ]8 n" [, v9 P% [( e- m4 s
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Other people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said.
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1 h2 t- z5 [" I: UPratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper.
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Keith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold.
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$ m. P: t% {% i2 }, R2 {: I"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number."
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# l! |( Y% S) R3 [' yHall said many sellers with homes on the market in Edmonton today won't sell.
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' L( q `$ a# }" P1 k"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period."
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2 B3 x% T( |& nThe Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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