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August 28, 2007
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Buyer's marketHome sellers forced to slash prices
7 y/ J& Z0 Q1 T. \: ~) I, W. D# B: a2 JBy FRANK LANDRY, CITY HALL BUREAU% @) x% j2 q1 i: j
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Home sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent. ) W: Q9 S! [, C& k% O% C
2 D" ]+ |$ z9 N, {, a* k: A7 WAnd new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price. % |, B# P# t& M1 B
$ Y5 ?7 R; q8 O/ Z6 o3 {! _"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday. $ }4 K1 {: ^8 v- E, o9 e
9 k5 Q$ f# ] Y2 K$ X% ^"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced." # h; Q; f& U5 g/ Q5 Z M* _6 @
0 T& \) J* o! a# }As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000. $ G! Z, D# o" x- n9 `" p, w+ O
X# m. G6 Q" V; O2 A4 N3 ~7 |"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said. 0 W* `1 v2 W E7 y2 q9 y
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Jon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking.
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+ u l% p4 e b cCondos didn't fair much better, with 79% going for less than the asking price.
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"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said. 4 n" a# F! H+ Z
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He said many sellers are knowingly asking for more than their home can fetch. 4 y4 p- H& G9 ]8 B4 E# C
8 a r% [+ @, y, W* v) h1 N" o"And quite frankly, the realtors are getting a bit frustrated," Hall said. % p8 M* b. T: K4 p
: v5 A9 ~! j3 [" n"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price." : \! u' `! z' q8 ^
* ]8 R* x6 \* w8 n0 K" B6 EThere are several theories as to why there are so many homes on the market. . V/ U# {) y/ H9 S
+ A0 k, J# _* iCarolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property. $ N% ~+ [% {* S& b2 @$ _
8 R u. ^- |, K2 XOther people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said. + w& k U. n$ A' R" R8 u! _
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Pratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper. ( P, _7 [/ c& X4 \* T' U' U
- F$ Q2 y8 j% ]: }+ YKeith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold. & x3 ?) ]4 j+ c% d! X& ]7 @9 }. t
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"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number." , m& g4 f/ I5 Q" R q
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Hall said many sellers with homes on the market in Edmonton today won't sell. & `" w- @ b5 _2 l1 x
" T$ O, F0 x+ M( g"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period." ; ?; m; H* I) Z- W: s* H
' A* x; p; }% G8 RThe Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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