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Ron Chalmers, The Edmonton Journal
% A1 X; @+ @ x# T) q) w0 JPublished: Tuesday, April 03, 2007
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EDMONTON - Most Albertans think this is a bad time to buy a house -- but a good time to buy major household items.
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Leger Marketing surveyed 900 Alberta consumers for PricewaterhouseCoopers, in February, asking about the economy.6 O% X7 ?$ |% m+ e# G
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Responses were compiled on a 200-point scale, with scores above 100 indicating optimism that conditions are good or will improve, and lower scores revealing pessimism that conditions are bad or will worsen.
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5 O0 N) Y p: F% ^4 C7 s4 d$ Z, ~Is this a good time to buy a house in Alberta?9 U, w( G3 R& K+ c8 c6 x
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No, not according to the sample's composite score of 71, showing significant doubt.
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/ L% ?# @0 K% g4 X! M( yLeger's report noted "the relatively pessimistic sentiment regarding interest rates, combined with the fact that the housing market in Alberta has boomed over the last two years."
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When asked specifically about interest rates, the sample scored 66, with a widely-shared belief that rates will rise.9 T$ R" P% {: G/ Q2 i% U3 S# ~- |
' x. j8 ^' a5 U; S8 {( _A question about household incomes drew a score of 141, as most people expected incomes to rise.! h6 A: \) R( h+ r2 F
9 I2 A1 A2 i" G0 @) Z1 \The sample scored 161 -- overwhelmingly affirmative -- when asked whether this is a good time to buy major household items "reflecting the fact that many Albertans are experiencing unprecedented levels of disposable income," the report said.
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The prospect for future unemployment was highly optimistic at 127 -- although it's hard to imagine how unemployment could fall any lower.2 T2 _( i! [$ ]/ w+ }. h% o# Q* _
; L( l1 }/ j$ y+ xA related online survey of 420 Alberta business leaders similarly found optimism about fiscal conditions, current and future business conditions, and future unemployment -- all pushed by "the hot Alberta economy," the Leger report said.
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4 X* R$ |6 N2 [$ zAmong those several measures, it found that fiscal expectations were the least positive, "which may be attributed in part to the fact that Alberta has a new premier in place, creating uncertainty in relation to fiscal conditions if compared to the previous Klein administration."
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The business sample, like the consumer sample, expected interest rates to rise.: }! W* K K% F: ?
) j/ G8 W9 D1 o ^Barry James, PricewaterhouseCoopers' managing partner in Edmonton, urged borrowers to consider the risk of higher rates.2 _& w, Z4 ?- ]: d+ M3 I l& r
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"If you're going to make a large spend, ask yourself what one or two or three more points would cost," he suggested. |
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