YOU CAN NAME YOUR OWN BUSINESS ANYWAY YOU LIKE, THERE IS NO LAW AGAINST IT, EXCEPT THE LEAGLE NAME. . X* F& n4 G7 d2 l3 O. H) KSAY, YOU REGISTER AN ABC INC., OPERATING AS DEF FLOWERS, THEN YOU CAN DO BUSINESS AS DEF. & d! a I& ^, O% {1 fHERE, A LOT OF PEOPLE JUST REGISTER A NUMBER COMPANY EVEN.