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课文26 征购大饼干筒
& @* `9 e6 Y4 |# e; ^% {! ~461. No one can avoid being influenced by advertisements.
6 G4 g4 R" p" i! \" T$ Q 没有人能避免受广告的影响。 X2 W6 s! \% x& ?4 T# Y& R
462. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want,9 u3 E( I$ ^, N, W# a
尽管我们可以自夸自己的鉴赏力如何敏锐,但我们已经无法独立自主地选购自己所需的东西了。
, g- s" f: u$ a. r: x463. for advertising exerts a subtle influence on us.
# a9 g$ e ]7 I! q% u( V6 \) V# P& S 这是因为广告在我们身上施加着一种潜移默化的影响。4 p3 _" Z8 i8 \, q. W$ x- \- [
464. In their efforts to persuade us to buy this or that product,1 j W- `2 x: P& }. k5 b; C
做广告的人在力图劝说我们买下这种产品或那种产品之前,
4 c& r4 ?7 B$ O* Z% D5 [465. advertisers have made a close study of human nature and have classified all our little weaknesses.
1 r( D9 I6 K' `: n6 x 已经仔细地研究了人的本性,并把人的弱点进行了分类。
' Y! c( d' G7 K/ B1 e466. Advertisers discovered years ago that all of us love to get something for nothing.
0 t! f( Q$ B) N' R 做广告的人们多年前就发现我们大家都喜欢免费得到东西。
( x/ a- {! R' J, v467. An advertisement which begins with the magic word FREE can rarely go wrong.% ]; [3 G) G( Q4 E
凡是用“免费”这个神奇的词开头的广告很少会失败的。
# C4 M) y3 V- X4 P468. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.8 d1 P! N @& F3 j, R7 M
目前,做广告的人不仅提供免费样品,而且还提供免费汽车,免费住房,免费周游世界。
: W% G- h S# K469. They devise hundreds of competitions which will enable us to win huge sums of money.' S# N) Z$ E0 `# @" T, G. e* h( a
他们设计数以百计的竞赛,竞赛中有人可赢得巨额奖金。
' E0 T" _; C. I5 C- q470. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
3 s7 [' v0 U# m$ }1 `$ `/ M W& v 电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。
+ |9 L$ V8 a2 G3 L& T% f; _ A2 @3 s471. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.
3 |6 R) G/ ^6 x; \8 r4 B9 H 有一次,在电台播放的节目里,一个生产饼干的公司请听众烘制饼干送到他们的工厂去。6 y7 z4 U6 a$ n6 {! i% v5 I
472. They offered to pay $10 a pound for the biggest biscuit baked by a listener.
- i9 _8 o5 x/ Y0 g/ `5 O 他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。7 ~3 j9 E' b4 r) ]* f! R8 D5 l
473. The response to this competition was tremendous.3 ?/ { Q' R" K' e# J5 ~6 E2 \
这次竞赛在听众中引起极其热烈的反响。
) |, \. Q" Y1 j' p' k$ W474. Before long, biscuits of all shapes and sizes began arriving at the factory." o# q2 Z2 j: a
不久,形状各异,大小不一的饼干陆续送到工厂。" A4 _$ K; Z% |! i' P8 v$ |* ]
475. One lady brought in a biscuit on a wheelbarrow.1 n2 D: `0 H7 k) U+ ]
一位女士用手推车运来一个饼干,; l E7 ~' S& f G
476. It weighed nearly 500 pounds.
# H9 S! A4 O+ j: r 重达500磅左右。
/ E3 e! `$ y) g- q+ s& G* q477. A little later, a man came along with a biscuit which occupied the whole boot of his car.
8 A: o' q9 n5 s; v5 g" U 相隔不一会儿,一个男子也带来一个大饼干,那个饼干把汽车的行李箱挤得满满的。3 L8 w& B" f# P. z# x. v5 i
478. All the biscuits that were sent were carefully weighed.; h/ x* t' ]- m# Q" |& X
凡送来的饼干都仔细地称量。
$ v! n7 Y; @7 h. ^0 v+ {479. The largest was 713 pounds.
' H3 f* X) b2 B2 c 最重的一个达713磅,
9 o) F: Q* }# J6 w8 d* e480. It seemed certain that this would win the prize.1 `- b0 U: J4 ?5 ~( W' w7 q5 N
看来这个饼干获奖无疑了。2 ` m+ W9 A. Q" T. V
481. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds.
4 t, f# g7 {1 G 但就在竞赛截止时间将到之际,一辆卡车驶进了工厂,运来了一个特大无比、重达2,400磅的饼干。: x5 e0 q. C# | n, b
482. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.
/ N! r! w& k2 J: H, _1 m 它是由一个大学生烘制的,用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。
7 j9 w1 t R$ ?8 z7 j1 Z* N- U1 V# r483. It was so heavy that a crane had to be used to remove it from the lorry.
, x1 J( m I! a3 A7 z- y9 j 饼干份量太重了,用了一台起重机才把它从卡车上卸下。 e: [2 q0 F' F, R( C
484. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $24,000.5 Q m4 g, W$ E4 e% f; u- Y0 w
饼干公司不得不付出比他们预计多得多的钱,因为为买下那学生烘制的饼干他们支付了24,000美元。 |
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