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A New York state-based company has announced it will be adding genetic material to some high-end products.
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& z r9 \- b( v* E+ Y+ b, KApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. " k- E# A. \% m0 g$ o$ G, Z. F
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 5 F1 e& e j7 [2 h- ^
: h& h8 m1 d. p% \"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. 3 G' j# i" A! X$ ^) w* L/ |9 J
+ e5 }( L& `$ AApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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8 a$ x& ~7 D, I% B4 [7 x, UApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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