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A New York state-based company has announced it will be adding genetic material to some high-end products. - [" R! ]/ K' E( v
8 |5 A0 R: N8 [3 K e rApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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' a% u/ {+ y$ x X& nThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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+ j" ?$ I- f/ _% G p0 v"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
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- E$ V7 E9 m7 M$ _6 ^7 hApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. 2 z9 ?+ ^6 p# J( D0 C4 Y9 \1 j3 `
0 U( k2 d4 c3 [4 Z7 d& GApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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