 鲜花( 20)  鸡蛋( 0)
|
A New York state-based company has announced it will be adding genetic material to some high-end products.
& _8 m* h' @: ^- Y6 e4 P& S) C2 Q
Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
0 @/ z$ k _- h7 a6 \1 e7 x. Z4 x( i9 e) ~
The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
! ?: L' V5 x3 R8 j9 D
$ g4 Q# W" U: L7 Z% }# G+ m1 D"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release.
, h# F0 e* M- W; g! u2 I( J7 ?( y- _, D2 C) ~0 D- P$ ~
Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
5 @$ ~$ y) b/ i- ^/ G c; \+ d9 K% j. e! c1 R# M2 h
Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
|
狗仔卡
发表于 2010-1-8 11:59
提升卡
置顶卡
沉默卡
喧嚣卡
变色卡
显身卡
