ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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" d1 O% ^* W8 [% M: j8 F; [7 LCMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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5 A) q2 F* ~8 y. M•70%:  Feel now is a good time to buy a home in Canada
$ W# g' x7 B: f$ m- Y- x•1/3:  Expect to move in the next five years
8 G4 o$ V& M9 {8 @3 \0 H/ }  ~•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
$ c9 R( f: M& V) j* @# m$ z2 l•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
) }& _) w6 A7 k: a$ ^, x( j; lWhat matters to homeowners:

•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
/ E( S2 N* n  i  Z* ]* A% {" j4 Q# \•"Service":  The top reason driving customer satisfaction with brokers.
•"A good relationship":  The top reason behind customer satisfaction with lenders.
+ H( C. H% c' Q: c( U3 fOther interesting market share stats:

•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
: v1 I; y7 x1 ]! y% f) B+ i, x; K•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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. R# o9 V5 D8 f6 Xhttp://www.happymortgages.com/newsarticle.asp?id=210
3 s) F% I5 g4 a$ J: E7 F: PSource:  The chart and all data are courtesy of CMHC.