ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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& I5 n0 z  f# F7 e+ U2 r8 lCMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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* F4 D+ d7 ^& x& d6 v) g& e•70%:  Feel now is a good time to buy a home in Canada
•1/3:  Expect to move in the next five years
•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
9 {+ a& E7 U" X- i5 X4 n3 [•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
; W; a: k) u+ U  I- S0 ]What matters to homeowners:
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# c4 l% D' p; N•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
•"Service":  The top reason driving customer satisfaction with brokers.
•"A good relationship":  The top reason behind customer satisfaction with lenders.
Other interesting market share stats:
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•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
7 A) E" q6 F" l•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)

3 V7 D: t$ V1 h6 ohttp://www.happymortgages.com/newsarticle.asp?id=210
4 Z$ e/ U. Z- B4 {. {Source:  The chart and all data are courtesy of CMHC.