Sun Life 要退休Clarica 标牌

小曲

Sun Life to retire Clarica name
Duncan Mavin, Financial Post
7 t4 |% h$ \# `# C2 Q* xPublished: Monday, March 26, 2007

Sun Life Financial公司 星期一宣布，将要退休Clarica 标牌，作为调整市场对策的一部分。

Clarica 是Mutual life of Canada 在1999年引入的，三年后被Sun Life 收买下来。

现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
8 ~1 v4 d2 |: I
( c4 I- G8 I% ]5 L7 o9 ?公司说，这个改变将要在2008年第一季度完成。
( V9 B  s3 f1 C- ^# i& K% |
: l2 `, l1 C' c, u/ |% G/ q; t5 VTORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
6 X/ J# ?  ?4 g2 s, s2 sClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
' M, U; w' f! Q/ U  G" g  ?8 J* xThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.

The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
8 |! {( A6 l; S/ q, o"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.

; z4 Z( n6 x' q6 L6 R7 B- T4 P"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
dmavin@nationalpost.com
/ s: V" P! N& J3 {# N# l
5 ^, J1 D, u+ t© Financial Post 2007

cindy

小曲

原帖由 cindy 于 2007-3-26 16:35 发表

: H6 X! ~. c. c( k/ M& Q
本人翻译不当。标题应该翻译成：

Sun Life 要取消Clarica商标

Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道，有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
& r& ^* J1 a; y! K1 v0 b0 t

dongfeng301

I have Clarica 商标的人寿保险,
0 H% ^4 F' v( n6 R3 p% r  F9 A/ y( U1 K% rsomething will chang???

小曲

原帖由 dongfeng301 于 2007-3-28 15:10 发表
I have Clarica 商标的人寿保险,
7 d8 ~7 Y6 c- {4 n! d: M$ ~something will chang???

" F1 D" ]+ L$ l$ IOnly the brand name will be changed. You don't need do anything.