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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name
1 F1 C- ]8 I9 }. |8 K$ WDuncan Mavin, Financial Post$ j: l/ D4 G6 q4 z0 A$ s1 E5 g
Published: Monday, March 26, 2007

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  r/ h$ n" |) E& I4 RSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。4 L7 ~$ @- v2 ?# }7 p
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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  }% C- U/ E  Y* }9 o, T5 ~1 V5 }/ _现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy." @2 \2 o) q' C/ t: b. n* R9 h
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.$ S( h% m4 I9 n7 `" v
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.1 E* v! W+ m+ J; F; {+ [

- b+ U" ?0 t, T- e: S# M& |; RThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
0 l% d( v7 ?3 k9 C"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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( Y7 ]9 l; V# v) G. s"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."$ W' H1 b. \1 n% h) Y& B  O
dmavin@nationalpost.com
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© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表9 X) M. P9 n1 k9 r/ V4 Q
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本人翻译不当。标题应该翻译成:
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5 N, k/ l. r6 q$ V6 ySun Life 要取消Clarica商标! j( P+ W. B8 v

+ p; A( W  W  S& `% S2 U% l$ YSun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
7 T2 x* k! k- l+ L. ?something will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表
# q* |% A8 |. ?0 oI have Clarica 商标的人寿保险,
1 o. z2 a2 y" R4 Nsomething will chang???
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" H' n' F9 z' q7 wOnly the brand name will be changed. You don't need do anything.
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