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Sun Life to retire Clarica name
1 F1 C- ]8 I9 }. |8 K$ WDuncan Mavin, Financial Post$ j: l/ D4 G6 q4 z0 A$ s1 E5 g
Published: Monday, March 26, 2007
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r/ h$ n" |) E& I4 RSun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。4 L7 ~$ @- v2 ?# }7 p
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Clarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。
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}% C- U/ E Y* }9 o, T5 ~1 V5 }/ _现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy." @2 \2 o) q' C/ t: b. n* R9 h
Clarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.$ S( h% m4 I9 n7 `" v
There are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.1 E* v! W+ m+ J; F; {+ [
- b+ U" ?0 t, T- e: S# M& |; RThe company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.
0 l% d( v7 ?3 k9 C"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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( Y7 ]9 l; V# v) G. s"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."$ W' H1 b. \1 n% h) Y& B O
dmavin@nationalpost.com
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