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[加国新闻] Sun Life 要退休Clarica 标牌

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发表于 2007-3-26 14:30 | 显示全部楼层 |阅读模式
老杨团队,追求完美;客户至上,服务到位!
Sun Life to retire Clarica name
6 U: R9 ]+ h* k% m  J, g1 L4 H# h0 TDuncan Mavin, Financial Post
! v2 Z  e1 ~2 t2 G. PPublished: Monday, March 26, 2007

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Sun Life Financial公司 星期一宣布,将要退休Clarica 标牌,作为调整市场对策的一部分。
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. f5 S6 A* N1 L4 _9 I' dClarica 是Mutual life of Canada 在1999年引入的,三年后被Sun Life 收买下来。5 E0 ^8 z* g8 `8 B8 f6 j
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现在加拿大约有两百万Clarica 保险合同持有人, Clarica 有3,500 名理财顾问。
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公司说,这个改变将要在2008年第一季度完成。
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TORONTO -- Sun Life Financial Inc. said Monday it is retiring the Clarica brand as part of a revised marketing strategy.
1 e' l. d6 i" z4 o5 M" E% k" NClarica was introduced in 1999 by Mutual life of Canada, and was acquired by Sun Life three years later.
  d2 |% j' a8 r6 i7 xThere are almost two million Clarica policy- and accountholders in Canada, said Sun Life. Clarica also has a sales force of about 3,500.7 x- h+ O+ H, k! d: l
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The company said the changes will be completed by the first quarter of 2008. Sun Life will incur a $40-million to $50-million charge in the first quarter of 2007.: V; d- _& _' @, j! c% h
"The Sun Life name is also well known and highly respected in many other markets around the world," said Sun Life chief executive Don Stewart.
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"Offering our customers, advisors and employees a more powerful brand promise will reinforce Sun Life's position in Canada, and strengthen our platform for continued growth internationally."
9 a8 s5 W+ m' N) rdmavin@nationalpost.com
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; b, L2 X3 U( T  {1 X' F; m7 s© Financial Post 2007
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发表于 2007-3-26 15:35 | 显示全部楼层
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 楼主| 发表于 2007-3-26 21:38 | 显示全部楼层
原帖由 cindy 于 2007-3-26 16:35 发表. W- l/ s' h% Z
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本人翻译不当。标题应该翻译成:
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Sun Life 要取消Clarica商标
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Sun Life Financial 是北美最大的投资和保险公司之一。Clarica 是Sun Life 的销售渠道,有3,500名顾问。Clarica 也是Sun Life 拥有的商标。这个商标要退伍了。现有的Clarica 商标的人寿保险和重大疾病保险合同约两百万,将要在2008年一季度前转换成Sun Life的商标。
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大型搬家
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发表于 2007-3-28 14:10 | 显示全部楼层
老杨团队 追求完美
I have Clarica 商标的人寿保险,
8 ?% J8 ?4 o/ N9 M0 t7 Z. U3 lsomething will chang???
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 楼主| 发表于 2007-3-28 20:11 | 显示全部楼层
原帖由 dongfeng301 于 2007-3-28 15:10 发表
" k& m5 X6 N: WI have Clarica 商标的人寿保险,
! \6 f5 G+ z# S8 g' esomething will chang???

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Only the brand name will be changed. You don't need do anything.
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