YOU CAN NAME YOUR OWN BUSINESS ANYWAY YOU LIKE, THERE IS NO LAW AGAINST IT, EXCEPT THE LEAGLE NAME. + G& y; C0 H/ T9 V& t+ TSAY, YOU REGISTER AN ABC INC., OPERATING AS DEF FLOWERS, THEN YOU CAN DO BUSINESS AS DEF. 2 h" t, D! j# EHERE, A LOT OF PEOPLE JUST REGISTER A NUMBER COMPANY EVEN.