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A New York state-based company has announced it will be adding genetic material to some high-end products.
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 0 e" l @: e9 Z. o- S; }5 H g
8 j0 S2 _0 N# @. d"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. ; D# @$ x e' x; d3 r
$ Y9 s& a0 Y3 z) b2 t0 }) uApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. - s: p" g4 n% |0 d" v* q' z
% v; x g* ]4 U) c& I& m7 P8 zApplied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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