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A New York state-based company has announced it will be adding genetic material to some high-end products. ( o7 K4 z" Q, l9 D$ Z3 p5 `
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. d: _+ ]( F) j0 }) H; x* v8 m ^
3 U; Z4 O% f, z5 C8 g4 s4 L"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. * `8 X$ p- {$ q F1 T4 X
' d7 |( r) { k* X' B, fApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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