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A New York state-based company has announced it will be adding genetic material to some high-end products. ! P) Q0 ?$ r d9 H2 u" c
9 X5 p: D* H& M6 XApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters. : K; k5 z# D8 d( c) \$ W
+ _1 A; R- q, o6 R' r+ r* p& zThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. ! _0 x4 K! B% B3 c8 f3 E1 k: {0 H
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"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. ! S8 ~( {' B* S/ I
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Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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# x9 J2 \4 l5 d: G! ~Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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发表于 2010-1-8 11:59
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