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A New York state-based company has announced it will be adding genetic material to some high-end products. " d" e# I6 q. c, ~
. N; ` L* T+ K* XApplied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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8 T: f/ k( k/ J1 ZThe company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines.
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3 D A; y8 U, }% ?; |7 J"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. $ ]$ }9 Z) g" K0 k1 }
q/ N1 l2 y8 J; U f, x* k; MApplied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product.
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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