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A New York state-based company has announced it will be adding genetic material to some high-end products. 1 s$ w+ c/ t- Y# V. z5 L
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Applied DNA Sciences, based in Stony Brook, N.Y., said it has reached an agreement to supply a European luxury goods company with DNA markers to protect its products from counterfeiters.
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2 p# w3 \5 ^9 w3 @The company said the agreement was for a five-year period. Applied DNA would not identify the luxury company, saying only that it's headquartered in Europe with several product lines. 1 q. x" t K% O4 r' ^6 g: a
# e8 L, @" O+ Q! f"Proof of authenticity is a central tenet of brand integrity, and there is no better proof than DNA," Applied DNA president and chief executive James Hayward said in a release. . ^$ C/ n, i; h: p6 M$ L
# L8 p1 d) [: ^Applied DNA uses botanic DNA, which cannot be copied. The processed DNA solution can be incorporated into fabrics, dyes or glues to create a unique genetic identity for the product. & ^. `8 [* Y6 Q& j' k
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Applied DNA said it will receive a fee for each authentication mark purchased and an additional fee each time it is called on to authenticate the product. |
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