ZT-TMG- CMHC's 2009 Mortgage Consumer Survey

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* M& c& F1 Y& YCMHC recently surveyed 2,507 new mortgage consumers.  Here's what they found:
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•70%:  Feel now is a good time to buy a home in Canada
9 ~3 j" M; s. {- L! K; _- ^. q•1/3:  Expect to move in the next five years
2 r) S; n1 L% p5 R•73%:  Used their own resources (savings, equity, or RRSP) for their down payment.
•1/3:  Have previously requested their credit score from a credit bureau.  (Wow.  2/3 have not?)
0 r" |; \/ V+ R( p  A% r9 l3 @2 @•87%:  Believe that 40% is the maximum ratio of monthly gross income that one should spend on debts and housing (It's interesting that so many people know this. This 40% figure is, of course, a general lender guideline for maximum TDS.)
( F. i$ s& q/ U& Y2 VWhat matters to homeowners:
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) t- V. f: u) T•"Getting the best rate":  This was the number one thing that made customers satisfied with their lender or broker.
, ~5 v; x4 [4 g" m  i. R•"Service":  The top reason driving customer satisfaction with brokers.
•"A good relationship":  The top reason behind customer satisfaction with lenders.
0 t; ^1 v) n+ Q. s" Z" ^Other interesting market share stats:

•90%:  The number of people up for renewal who stayed with their existing lender.  That compares to 83% in 2007.  (This is absolutely stunning. Either lender retention departments are getting much better or people are getting more complacent.  In this competitive market, you've got to shop around-or, better yet, get a professional to do it for you.)
+ Q6 b6 O+ E$ z* D. O% L5 e•25%:  The number of mortgages originated by mortgage brokers. CMHC said it was 27% in 2007 (See CMHC's 2007 Mortgage Survey).  (The banks seem to be making a comeback for the time being. They're most definitely getting more competitive. In addition, we're seeing a lot of smaller lenders harness the power of the net to drive new business.)
1 x3 [5 v8 r( S- P9 X0 X5 w•44%:  The number of first-time buyers who got their mortgage through a broker.  (This is up sharply from 35% in 2007.)
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$ p7 l1 }( {. v0 G  r" l; Vhttp://www.happymortgages.com/newsarticle.asp?id=210
3 p9 f' I0 p0 ^7 T& D" G2 E# ~Source:  The chart and all data are courtesy of CMHC.