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August 28, 2007
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Buyer's marketHome sellers forced to slash prices
1 J0 m" T! m9 v* F R( LBy FRANK LANDRY, CITY HALL BUREAU9 j" _. o6 E. ~! Y Z
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Home sellers are slashing their asking prices by tens of thousands of dollars as Edmonton's once sizzling housing market continues to cool, says a city real estate agent. 3 Y! G) v6 u& V9 K
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And new figures from the Edmonton Real Estate Board show the vast majority of sellers are now getting less than they're asking for - a stark contrast to the bidding wars of a year ago that routinely forced buyers to pay more than the list price. 4 Y, }+ b3 M% |0 j3 m) S
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"There's tons of stuff on the market. There's twice as much inventory in residential real estate today as there was a year ago at this time," Re/Max agent Abe Hering told Sun Media yesterday.
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"If your supply mushrooms tremendously, inevitably the only product that will get consumed is the one that's best priced."
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As a result, Hering said he routinely advises clients who've had their homes on the market for awhile to drop their asking price by 10% in order to remain competitive. On an average $417,000 single-detached home, that works out to more than $40,000.
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"There's no sense reducing any product by 5% because it just doesn't work. We're seeing reductions of 10% and more," he said. ; m0 y3 p: z" P3 O, _0 t$ F4 q! k, O8 i
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Jon Hall, with the Edmonton Real Estate Board, said 85% of single family homes that sold over the past 30 days went for less than the asking price. On average, the final figure was nearly $12,000 less than the seller was seeking. 6 y8 ?4 N2 ]" H; R+ z, p) S7 q
* [+ j# m- a+ b' R( X% dCondos didn't fair much better, with 79% going for less than the asking price.
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"What most realtors seem to be saying is that the sellers haven't adjusted their mindset to the new reality - that we have over 8,000 listings and that buyers have choice," Hall said.
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He said many sellers are knowingly asking for more than their home can fetch. 1 w& J1 W5 h' v0 d( }
. z7 f+ J* k; E& g9 x- F. I"And quite frankly, the realtors are getting a bit frustrated," Hall said.
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"The client sets the price. If the seller says, 'I want it listed $20,000 above the market price,' they've got to do it. Ten days or two weeks later, the realtor's coming back and saying, 'I told you so,' and dropping the price." 3 E9 B* n3 b: }* M+ x& m0 p" A
# H% N* u- k0 Z# ?+ R. Q% CThere are several theories as to why there are so many homes on the market.
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$ l$ J$ F' f$ gCarolyn Pratt, president of the Realtors Association of Edmonton, said some investors are trying to dump property.
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. Z1 i, A* v5 }) f4 M8 }' EOther people are moving into larger or smaller homes, while trying to capitalize on the market. Some sellers like to list during the summer months, she said. 7 J' `5 ]/ Z+ g5 t
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Pratt said she's also heard some homeowners cashing out and moving back to their home provinces, like Saskatchewan, where homes are cheaper.
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B% Y+ _ u9 |$ Q2 O5 Q+ K+ nKeith Mackie, fleet director for Budget Rent-a-Car, sees it every day. He said demand for moving trucks going to Saskatchewan from Alberta and B.C. has recently increased three-fold. 6 D# b/ c, R7 T6 a9 }& S; c+ X: O4 |
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"It seems like a lot of people are going home," said Mackie. "There's no doubt about it, it's a significant number."
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w+ L& w4 J4 D( A* JHall said many sellers with homes on the market in Edmonton today won't sell. 3 g. t; K: o! g
& t, |! |; K) S5 @- |"It would be fair to say a lot of listings will melt. They'll just disappear," Hall said. "They'll just be withdrawn after a typical 60- or 90-day listing period."
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The Edmonton Real Estate Board recently reported there was virtually no increase in the selling price of single family residence in July. That month, condo prices went up 2.5%, while townhomes increased 1%. The figures for August are expected to be released early next month. |
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